Opportunity Analysis For Precious Pets

Opportunity Analysis For Precious Pets In the society today, pets have been becoming an important family member in the families around the word. More and more people tend to treat their pets like a child rather than just a pet. And the pet care and pet food industry becomes popular. There is statistics suggesting that the pets population is ever increasing around the world developed countries. It is shown in the report that the 63% of households own pet in Australia, the pet ownership is 63% in the USA and 53% in the UK. With the increasing population of pet in these countries the pet industry is making a greater contribution to the economy of the countries (Contribution of pet economy to the Australian industry report, 2006a). So the work team is expecting a good prospect for their new project-the Precious Pet private club. The Precious Pet Private Club tends to supply the basic pet care, along with the pet and pet owner interactive sports, the pets restaurant and the pets-in hotel, of course a cafà © where the pet owner can get their stomach filled. The target of our business is to supply the pet and pet owner a common space to interact and enjoy a special holiday together. Content Table Content Table 3 1.0 Introduction 4 2.0 Opportunities in the pet industry 5 2.1 The trend of pets population in the developed countries. 5 2.2 The profit prospect in the pet industry 5 2.3 The pet owners attitude toward the pets 6 3.0 The major competitor analysis 6 4.0 The operation structure of the Precious Pets Private Club 7 4.1 The business model 7 4.2 The human resource for the Club 8 5.0 The SWOT analysis of Precious Pets Private Club 9 5.1 The Strength analysis 9 5.2 The weakness analysis 9 5.3 The opportunity analysis 10 5.4 The threats analysis 10 6.0 Conclusion 10 Reference 11 Further reading 12 1.0 Introduction It is clear through the statistics that the pet care industry is a big and increasing industry. More and more organizations tend to supply service for the pets. The pets-only product is even more expensive than the peoples. So there is a larger profit margin that than the usual product for people. Many food manufacturers engage into the industry and become the leaders, too. For example Nestle and Mars both take not bad market shares in the pet food industry. So it can be estimated that the pet industry is a new industry with a great potential. That is why the Precious Pet Private Club being chosen as the target project. The report will be composed of four parts-the pet industry opportunity analysis, the major competitor analysis and market environment research, the operation structure of Precious Pet Private Club, SWOT analysis of Precious Pet Private Club. The Pet industry analysis will present a clear demonstration of the opportunity in the industry. The analysis will decide if there is a potential for the Precious Pet Private Club to grasp a profit in the industry. If the opportunity to survive is to thin, the project ought to be given up. Then the market environment research will give hint where the major competitors are around the Precious Pets Private Club and leave the Precious Pets Private Club on the defending status. The operation structure decides how the organization will be run and the SWOT analysis will propose a clear understanding of the organization itself. 2.0 Opportunities in the pet industry 2.1 The trend of pets population in the developed countries. It is mentioned in the executive summary that the pets population is ever increasing, and the statistics will prove that. The statistics report pointed out that in the US the number of dogs per 100 people has increased. The number of dogs per 100 people in the US is 25 in 2005 and the number is 22 in 2001. While compared to the dog population increase in the US, the number in the UK and Australia was decreasing slightly since 2002. The situation with the cats population is similar. In the USA about 31 cats are kept in 100 households, and the number of cats per 100 people is only 28. (Contribution of pet economy to the Australian industry report, 2006b) 2.2 The profit prospect in the pet industry Since the Americans are likely to keep more pets, the pet industries contribution to the national economy can not be neglected. It is reported that the contribution of the pet industry to the USA economy is ever growing each year. The American Pet Products Association (APPA) announced that there were estimated 69.1 million pet owning households and they will contribute US$35.9 billion in the pet product expenditure. On the average it equates that every pet owning family will spent US$519 annually on their pets. (Contribution of pet economy to the Australian industry report, 2006c) 2.3 The pet owners attitude toward the pets The pet industry will make a remarkable contribution to the economy; it is still the pets owners contribution. How they spend money on their lovely pets is the way how we could provide service and make money of course. The families today tend to treat their pets like a child rather than a household-kept animal. A new survey in Australia has proved that concept of pet parent rather than a pet owner. The study can indicate that the people are sharing a close emotion bond with their loving pets. Most of them shows a responsible attitude, and they love their pets, would protect them and spent money for them. In this study 85% of pet owners treated their pet part of the family or just like a child and 57% interviewed pet owners take their pet their best friend. 21% of pet owners often/sometimes celebrate their pets birthday and 44% of pet owners give their pet presents for Christmas or other special occasions. Similar studies have been conducted in other countries with similar results, indicating that this is a worldwide trend.(Industry Trends for 2009) The statistics from the pet industry will suggest there are profitable room the industry enterers. The pet care industry has become a general service industry which is accepted by people and more types of services will appear to attract the profit. 3.0 The major competitor analysis The Precious Pet Private Club is a comprehensive pet care club, which consist of the popular pet restaurant and pet hotel. The new concept is the pet-owner interactive sports program. And the pet restaurant and pet hotels are not so new. So there is no doubt they would project a competitive challenge to our business. And the regular pet product retailing place such as the pet food store, and the super market and convenience store could attract the customer who would come to our pet restaurant. Then the pet beauty center is another major competitor. The pet beauty center is a pet service provider, too and will provide some pet products such as food, the pet only shampoo, clothes and so on. The business model contains the product retailing and pet service, similar to the comprehensive service provider, the Precious Pets Private Club. And the beauty service is the major profit source. And for the Precious Pets Private Club target to the upper level pet owner customers. The service provi ded will be packaged and sell to those who would like to build closer emotional bonds with their lovely pets. The business model will be explained in the operation structure part. The market environment research could bring back the information that around the Precious Pets Private Club there are 2 special pet product stores and 1 pet beauty service center. The supermarket or convenience stores are the traditional pet food and pet product retailers, too. 4.0 The operation structure of the Precious Pets Private Club 4.1 The business model The Precious Pets Private Club will consist of four major business categories. The basic pets care such as the pet beauty service will be supplied. The pet owners can get their pets washed and get dressed to match the happy mode of the pet owner and the pets in the short vacation. The pet owner sports programs could let the pet in when ever the pet owner want to do sports in the club. And some pet training could be a choice. Here the owner could train their pets to finish litter tricks and increase the interaction between the pets and the owner. The pet theme restaurants will put the focus on the pets self-service food supply. All kinds of major branded pet foods will be served and the pets can choose the food they like and would not be confined to the usual pet food at home. It is a special experience for the pets. If the pet owner can not tell which brand of pet food their pets prefer, just bring them to the pet self-service restaurant and let them decide. The fourth part is the p et-in hotel. The club tended to supply a good place to spend a day or even a weekend for the pets and their owners. And the pet-in hotel let the owner take their pets to the hotel together. The hotel could supply the bed where the pet and the owner could share or if the pet owner would like the pet to sleep alone, the hotel could also supply a single pet bed, a blanket, a basket or a pet room. The owner could keep their pet in the room they booked. At the very beginning the pet-in club would supply at most 10 rooms, because the room maintenance would be a little expensive. Except for the four major business categories, the club could accommodate some pets exhibition. And the service of the club will be provided to the club member only. To demonstrate the business structure clearly, the figure below could be referred. Precious Pets Private Club Pet-in hotel Pet self-service restaurant Interactive sports program Basic pet care 4.2 The human resource for the Club According to the business model the club needs to resemble the four service model together. Each business category will need a supervisor who is in charge of the product design for this business category, included in the expecting employee number for each sector. 3 pet care worker for the basic pet care center providing the necessary service including wash the pet and dress the pet. 2 workers for the interactive sports program, provide the guidance work to show the customer around the sports programs and fulfill some job schedule connected to other sections. The pet self-service restaurant will employ 4 employees to refill the food supply and tidy the restaurant. 2 employees will be hired for the hotel sector to maintain the hotel rooms and keep the room comfortable for a pet and owner staying together. 5.0 The SWOT analysis of Precious Pets Private Club The SWOT analysis is the process of analyzing organizations and their environments based on their strengths, weaknesses, opportunities and threats. The analysis would include the environmental analysis and the organizational analysis. The environment analysis is the external factors analysis, which is the process of scanning the business environment for threats and opportunities. The organizational analysis is internal factors analysis, which is the process of analyzing a firms strengths and weaknesses (Weihrich, 1982). 5.1 The Strength analysis The comprehensive service model would be fresh for the pet owners. The target is to server the upper level pet owners who have a strong demand for establishing an emotional tie with their pets. So the target would decide all the programs in the club is special for interactive pet and pet owner. All the programs could be finished by the owner here. But all the necessary products are ready to use. The club is small and would supply total membership type consumption. The members could establish good relations and could stay with the club for a longer time. 5.2 The weakness analysis The products are still basic. Though the business categories have been defined and the comprehensive pet service club is new, the products of each category are still not attractive enough. The products need more development and innovation to attract the customer closely so they will come and stay with the club. 5.3 The opportunity analysis The expenditure on pet is increasing according to statistics, which can guaranty a stable pet expenditure market. People obviously to accept the new type of the pet service and the survey indicates a stable customer expense trend. 5.4 The threats analysis The big pet industry market could be affected by the economy downturn. Since 2009, the global financial crisis has shadowed the peoples lives. People tend to cut down expense. So the expenditure on pets will be cut down to an extent. It would influence our market strategy under such an economy environment. Many of our market strategies will gain little effects. 6.0 Conclusion The team selects the comprehensive pet service club and tends to push the service package to the market through the membership of club. The business is new and the target of the products is clear. But as the SWOT analysis has revealed, the product mix is too easy, and can be copied by other business. So the in-depth product development is very necessary. The service model could be innovative, too. All the target of the organization should be focused on a close emotional tie and interactions between the pet and pet owner, which should become the core competitiveness of the Precious Pets Private Club.

Cultivating an Equal Opportunity Society

Question: Do you think cultivating an equal opportunity society has helped countries such as South Africa and America to move forward? In a carefully worded essay, show why this is the case or why it is not. The equity act was implemented after apartheid in South Africa and America in order to force businesses to hire disadvantaged groups in order to amend the imbalance apartheid created in the economy. The equity act is very much needed in a country where racism led to a minority group being developed.In my opinion the equity act has a very important role in reinstating a sense of believe in a better future. There is no point in telling a minority group they are free to do anything but then not force the majority group to allow this. The majority group could go on refusing to hire minority groups, still harbouring a racist view. You cannot expect people to instantly change their long standing views of discrimination and overnight start hiring different races and genders.It is a slow process and education, trust and forgiveness are not easily acquired. Here the equity act aims to force people to accept the change and move forward letting go of discrimination. Now in South Africa I believe the equity act has allowed our country to move away from formal apartheid and into a time where the focus on race and gender has become bigger than ever. Today when you apply for an education, bursary or job your race and gender is a major deciding factor for the recruiter or employer.By law in South Africa if you have a business that employs more than 50 people you have to comply with the regulations and rules set out in Employment Equity act, this is also known as Black Economic Empowerment(BEE) and should you not achieve the desired level of BEE status your business can be fined. The higher your BEE status the more likely you are to win government contracts ensuring higher paid jobs for your business. Because of the need for a BEE status, employers’ criteria for hiri ng staff have shifted from capabilities and merit to race and gender.An employer will much rather hire a staff member that will ensure the business a hire BEE status than hire a staff member that will not increase his status or even worse lead to him to being fined. Even though the latter staff member may be more qualified than the first staff member the employer will gain more funs with a less capable employee than with a highly skilled employee of the wrong race or gender. Because the employer is now forced to hire less skilled workers his more skilled workers have to work harder to make up for the employees who cannot perform the duties.This leads to feeling of hatred and discrimination among employees. Companies may also struggle to find people of a certain group that is qualified to perform a task and so leave the company under staffed and not capable of providing a service or product. This situation leads to not only a drop in quality of services and products but these busines ses also receive more work as winning a contract is purely based on what race and gender works for you. Companies have moved from wanting to provide top quality services and products to wanting the correct race and gender to work for them.Your standard of work is no longer important, just what you look like. How is that a move forward from focusing on skin colour? Disadvantage groups now have more opportunities available to them now but your race, gender, family tradition and religion greatly influence your worldview and interests. For this reason many economic sectors lack the people required to meet BEE status. I interviewed a director of a security company in my home town and he had this to say about the equity act. Mr Smith runs a private security company in Cape Town and employs 150 security guards.He only has a level 2 BEE status. Mr Smith explained to me that due to the nature of the tasks required in his company, male employees are more attracted to the job. In order to comp ly with the employment equity act he has to hire a certain percentage of people from previously disadvantaged groups. Unfortunately these people lack the funds required to be educated as security guards. Mr Smith has to pay for these people to be educated costing his company a large amount every year and he can also only afford to educate a certain amount of people of the required race, leaving his company understaffed.For example say he has to employ 20 Indians but can only afford to educate 10 Indians. He is not allowed to hire 10 staff members from another group and thus leaving his company understaffed by 10 people. He also has problems finding females to hire as security is not viewed as a job suited for females. For this reason his BEE status is very low and he has almost no chance in acquiring large government contracts needed to grow his business not even mentioning being under staffed. If he doesn’t comply with BEE he will be fined and in order to comply with BEE he has to pay to educate the proper race.It is a vicious cycle and is created from an act looking at empowering our country. In this situation all the act is doing is decreasing job opportunities as implementing this act becomes too costly for small businesses. Trough BEE many disadvantaged groups have been receiving job positions they are not qualified for. Under skilled people are being made directors of companies purely to increase BEE status and thus increase contracts for the company. These directors often still harbour a feeling of oppression and revenge.Many disadvantaged people believe the â€Å"whites† owe them everything after apartheid and when these people are then put in power they ignore the regulation of the equity act. They want revenge for their suffering and will only favour their race or gender. Due to the lack of monitoring the implementation of the equity act, many companies are never fined for not complying with the act. There are companies playing by the r ules and suffering and there are companies ignoring the rules, favouring their â€Å"own† in the job market and bribing their way to the top.We are now seeing companies with a majority of one race being born creating more hatred among groups. This goes for previously disadvantaged groups and advantaged groups. When your race and gender becomes a criterion for employment victimization will always be a factor. Before the equity act you where hired based on merit, sure disadvantaged groups didn’t even stand a chance as their access to education where restricted but being hired based on your label is fuelling blame and discrimination now more than ever.Not only is the act exaggerating the very problem it seeks to solve it is now giving people a valid criteria and reason for discrimination. People will always seek to blame and point out differences among themselves, this act just allows the differences among people to be taken more seriously. I have heard many times people say,† he was only hired because they need more black people,† or â€Å"She only won because she is a women and they need to have a female win so they can keep their government sponsorship. It is a really sad situation to be in when you no longer have to do your best to achieve success but can achieve success by purely applying to a company or university that is short on filling their BEE criteria. Not only is this a bad thing for skilled people who are losing jobs based on race but it is detrimental to skilled people being hired in suitable positions all while there, they are being frowned upon. I can definitely see the equity act as necessary in our country. It is vital for educating the majority about the minority and vice versa. It is important for empowering en providing confidence in oppressed groups.It can eliminate the stereotypes of a white man’s job or a black ladies’ job. Society can grow so much from being pushed to integrate our relationships w ith other groups and us as a country can rectify our differences but unfortunately this act has illuminated our differences and used it as its very criteria for success. We are moving backwards and our standard of service and quality of products are dropping. Businesses are suffering and the people who do strive for excellence are stepping back in order to favour an attitude of â€Å"the world owes me everything†.The people are not ready for such an act. Our focus on difference and our â€Å"revenge† attitudes are over shadowing our goal of working as one. I don’t expect people to forget about apartheid, its effects will still be felt for many years, but I do believe if we can realise that we all do have a chance at an equal opportunity for success, we can create an economy fuelled by one goal, a brighter future for all. Unfortunately right now we are slipping into reverse creating a world worse than before.

Movie Analysis Girl Dragon Tattoo

The Hero’s journey is a classic form of storytelling that has been used for thousands of years. All stories share common elements in their structure. In today’s modern films the representations of these elements have been warped and twisted but remain for the most part unchanged. This paper follows the foreign film The Girl with the Dragon Tattoo directed by Niels Arden Oplev and based on the book by Stieg Larsson through the Hero’s Journey.There was something lost in watching the film with subtitles; by not knowing the language there is an element lost in the film. â€Å"however, in an effort to have the subtitles match the action on screen, the subtlety, idiom, and nuance of a language are often and by necessity, neglected. † (Barsam & Monahan, 2010) The Girl with the Dragon Tattoo in essence tells two parallel Hero’s Journey’s which mesh and split over the course of the film. In the Ordinary World we’re introduced to Mikale Blomkvis t (Michael Nyqvist) and Lizbeth Salander (Noomi Rapace).We find Mikale a defeated investigative journalist found guilty of libel and Lizbeth a 24 quiet, Goth hacker. Mikale’s sentence appears as a Call to Adventure with him spend more time with his sister and relatives before he’s due to serve his jail time. In the context of the film it is the beginning of his journey. The Call to Adventure is typically characterized by a challenge or problem being introduced or becoming more significant. Lizbeth’s is the appointment of her new guardian; a cruel and abusive man that takes control of her life.Mikale’s Call to Adventure is being contacted by billionaire Henrik Vanger (Sven-Bertil Taube) to investigate the disappearance of his niece Harriet, who vanished 40 years ago. The Refusal of the Call is an unwillingness to change to meet the challenge or solve the problem. This is seen in the film by Lizbeth waling out of a meeting with her guardian after refusing t o answer questions about her life. With Mikale the Refusal is shown by his reluctance to the investigation for Henrik brought on by his defeat in court. The Meeting of the Mentor involves overcoming this reluctance and initial problem.In The Girl with the Dragon Tattoo the mentor for either Lizbeth or Mikale is different from the norm usually associated with the role. For Lizbeth dealing with the abusive guardian she is mentored in dealing with this problem by drawing from herself and her past experiences, using her own talents to solve her issues with him permanently. Mikale’s mentor is not one person but two; he is encouraged by both Henrik and Harriet through the things and words she left behind. In Crossing the Threshold the hero accepts the challenge entering into the special world.Mikale enters the special world is signified twice in the film; first when he agrees to investigate Harriet’s disappearance and second when he arrives where she disappeared a remote, gl oomy island with chilling weather and frost residents. Lizbeth Crosses the Threshold in two different times in the film first when she is forced to deal with her guardian when she needs money for a new computer and then when she emails Mikale involving herself in the world he is submersed in. The Tests, Allies, and Enemies section is the section of the journey where the hero encounters tests and meets allies and enemies just as the title implies.In The Girl with the Dragon Tattoo the Tests, Allies, and Enemies is a rather long stretch of the film that despite its length maintains interest and suspense. This section of the journey can be split in half. In the first half Lizbeth and Mikale continue along the own Hero’s Journey; in the second half their journey’s have merged together. In the first half Lizbeth faces several tests and confronts her enemy. Her tests manifest in her abuse at the hands of her guardian and her subsequent defeat of him completing in a way Lizbe th’s minor Hero’s Journey.Lizbeth’s next significant test is where her journey begins to mesh with Mikale’s. During Mikale’s first half of the Tests, Allies, and Enemies section he begins to sort through the mounds of evidence and information accumulated over the years. His first test begins with him reigniting his journalistic spark for him to truly investigate this mystery. During the beginning of his investigation he is introduced or told of the other members of the Vanger family where he seems to find allies in Martin Vanger (Peter Haber) and his wife.With Henrik’s suspicions and information the rest of the Vanger family becomes his suspects and enemies. Mikale finds his allies in Henrik and chief of police Morell (Bjorn Granath). In the second half of the section the journeys of Lizbeth and Mikale mesh. â€Å"She finds her own emotional needs nurtured by the nature of the case† (Ebert, 2010) compelling Lizbeth to send Mikale an e mail when she notices a pattern while looking through his files. After initial contact they become allies in solving the case.Working together as allies they discover a disturbing revelation about the nature of Harriet’s disappearance. Approaching the Inmost Cave is the stage where the hero prepares for the coming confrontation. This is where Mikale takes what he and Lizbeth have gathered to update Henrik. This leads the film to the Ordeal where the Hero faces the crisis, fear, and death. This manifests in the film with the family on the island confronting Mikale to express their concerns over his investigation, after which the island seems darker with suspicion everywhere.The central point of the Ordeal is that after the meeting while running through the woods someone takes several shots at Mikale, nearly killing him. The Reward where the hero is rewarded for surviving the ordeal is represented in the film by Mikale and Lizbeth with help from Morell get the last clue that ma kes all the other pieces of the puzzle fit together. This sets them on the path to solving the mystery. The Road Back Sequence is the point in the journey where the hero recommits to completing the journey.This is represented by Mikale and Lizbeth using the secret they discovered to find who they believe was responsible for all that happened. While Lizbeth investigates records for proof of identity Mikale investigates the suspect’s house where he is nearly shot, till he is rescued by one of his allies. Lizbeth makes a startling discovery in the records and rushes to alert Mikale, who has been captured by the one responsible. The Resurrection is where the Hero faces the final challenge on the threshold home.This is shown when Mikale learns the truth straight from the mouth and his life hangs by a thread. As he faces death Lizbeth returns in time to save him. The police arrive and the truth comes out to all. The last part of the Hero’s Journey is the Return with the Elix ir. This where has happened in the special world has benefits in the ordinary world. In the ordinary world Mikale revives a gift from Lizbeth while serving his sentence which helps with his renewed inspiration for journalism. Lizbeth takes from her journey the courage to make amends with her past and to move on with her future.

Vegetarianism and a Clash of Cultures - Free Essay Example

Sample details Pages: 2 Words: 456 Downloads: 3 Date added: 2019/07/01 Category Health Essay Level High school Tags: Vegetarian Essay Did you like this example? The diet one follows plays a very complex role today in India which hosts a diverse population filled with differences. The discourses on diet in the 21st century India are not only filled with religious, medical, social and moral arguments but are also politically charged. In particular, the conflict between the Vegetarian and the non-vegetarian discourses seem to be never-ending. This paper concentrates particularly on the vegetarian diet which has been prominent in the social, cultural and religious history of India. The definition of Vegetarianism according to the Oxford dictionary is â€Å"The practice of not eating meat or fish, especially for moral, religious, or health reasons†. Vegetarianism traces back to the early 4th century and has its roots in ancient civilizations of India and Greece. As the world is moving towards veganism which stemmed from vegetarianism it is important to discuss the history of vegetarianism in India. The ancient Indian culture was majorly influenced by their religious beliefs which also shaped their diet practices. Many of the Indian religions advocated the view that animals are not meant to be harmed or killed. Ironically it was this factor that made India fall prey to the British Empire’s speciesist beliefs. This research paper resolves to analyze the British’s attitude towards India on the construct of vegetarianism. In this research paper, I will use Christine McKinnon’s definitions of hypocrisy and hypocrite and also the denotativ e meaning of Hypocrisy to analyze the British’s behavior towards India Don’t waste time! Our writers will create an original "Vegetarianism and a Clash of Cultures" essay for you Create order The Clash of the Cultures: The British considered food as a significant bearer of national identity after their Language. Food was considered to be a marker of class and status which in turn provided a key to the hierarchy of races or nations (Gregory, 2007). Vegetables were associated with certain classes. The onions were considered as the staple for the poorest, whose strong and uneducated stomachs required their stimulus (Gregory 2007). The English loved their beef. They bred cattle for meat rather than for dairy trade. According to New Moral World, an early socialist newspaper in the United Kingdom, Britain was a heavy consumer of meat in Europe. Meat eating was woven intrinsically into their culture that they associated it with being â€Å"English† and possessing â€Å"manly English virtues†. The English also identified meat with a man being fit and healthy. For a manual laborer being fit is what will land him a job to provide for his family. This sequentially prompted the consumption of meat to avoid being interpreted unfit for the duty of providing his family. â€Å"The Roast Beef of Old England an English patriotic ballad was written by Henry Fielding for his play The Grub-Street Opera, which was first performed in 1731 clearly portrayed the English’s notions on meat eating.